Discovery Vitality
Discovery Vitality is a science-based wellness programme that underpins each of the Discovery businesses and is an international brand in its own right. Through Vitality we encourage healthy behaviour that reduces long-term healthcare costs by rewarding members for improving their health.
The Sports Science Institute of South Africa accredits the programme and more than 1,3 million people currently belong to Vitality. Vitality is available to Discovery Life and Discovery Health members, clients of PruHealth and PruProtect and in the USA, is sold to large corporates and health insurers as a stand-alone wellness offering.
In 2008, Vitality launched the Vitality Schools Programme to 1 000 public and private schools in South Africa. It is a practical, lesson-based plan with deliverables aimed at stemming unhealthy behaviour and encouraging healthy lifestyles. It is aligned to the National Curriculum Statement for learners. For 2009, we also launched the HealthyFood™ benefit in partnership with Pick n Pay. This benefit saves members money on a wide range of healthy foods they buy at Pick n Pay. The benefit includes foods that are good for members’ health as it prevents and fights chronic disease.
Vitality’s value offering is further enhanced by the DiscoveryCard that gives members real cash back.
