Qualifying new Classic and Purple Life Plan clients start on a Gold Vitality status
Kick-start your engagement in health and wellness by starting on a Gold Vitality status when we calculate your PayBacks for the first three years of your policy. Our research shows that through combining short-term tangible rewards with an enhanced long-term value proposition, engagement in health and wellness is not just improved over the short-term, but leads to healthy habit formation over a long period of time too.
Engage in health and wellness management
Through an automatic upfront Vitality Health Check, you can earn up to 20 000 Vitality points, giving you a powerful awareness of your health at policy inception. Experience from Vitality shows that engagement levels have increased sevenfold since 2008, showing the success of our model in getting our clients to take steps to improve their health.