We use our understanding of behavioural economics to help people change the behaviour that most influences risk. In doing so, we create long-term value for the insurer, our clients and society.
Discovery is much more than just another insurance business. Although business performance is an important factor in measuring our success, we’re intent on creating value for all the lives that we touch.
Driving gravity-defying results
Our Vitality Shared-Value Insurance model offers a unique value proposition for our clients, partner insurers and broader society.
It delivers improved health and better value through better pricing and benefits for clients. For the insurer, it delivers lower claims, higher margins, positive selection and lower lapse rates. It creates a healthier, more prosperous society with improved productivity and reduced healthcare burden.
Simply put, we go beyond superficial analysis of people and delve into the circumstances, conditions, and problems that prevent them from living the best life that they can. We then develop a range of tactical incentives that inspires them to better their lives – so that we can help make them healthier and enhance and protect their lives.
Striving for ongoing wellbeing
To have a sustainable, meaningful impact on peoples’ lives, our shared insurance business model is designed to be responsive to three macro trends:
Most life underwriting in the industry remains static and fails to account for the health improvements people make during their lifetime. The competitiveness of insurance companies can increase through an ability to encourage behavioural change, allowing for dynamic pricing.
Technology is playing a bigger role, with health promotion becoming more personalised, due to wearable devices and apps. As a result, it is an enabler to insurance, creating the ability to more accurately track and segment risk and reward behavioural change.
Insurers have a growing social responsibility, given the increasing complexity and evolving needs of clients. We can offer health, protection and savings products that create and share value and are dynamic, allowing people to manage their evolving health and wellness needs throughout their lives and be rewarded for improvements.
Powerful partnerships
– a global network
Our success within South Africa helped us identify a global need for superior health and wellbeing services. Having seen how beneficial Vitality and its associated incentives can be, we have formed The Global Vitality Network.
Apart from benefitting people around the world, the network empowers our partners with growth opportunities, global reward partnerships, technology collaborations, and academic and media partnerships.
We now operate in the United States, Canada, Europe, and Pan Asia, where the shared-value model allows us to enhance the products of several insurance groups.
This approach has also allowed us to have a tangible impact on 6,9 million lives worldwide, a figure that is growing as our solutions become more sophisticated and scientific.
Defy gravity
-
Purpose and values
Business with a purpose
Our core purpose is to make people healthier and enhance and protect their lives. To achieve this, we have eight values that guide us towards gravity-defying delivery on a daily basis.
Read more -
Ambition
2018Guided by
Ambition 2018In 2014, we set an ambition for 2018: to be the best insurer in the world and a powerful force for social good. To help us achieve it, we are committed to developing people who defy gravity and drive sustainable business and client value.
Read more -
Constant Motion
Constant Motion
This is so much more than a company – it's a way of working built on a culture of achieving the impossible. There’s an electricity in the air, driven by the commitment of a dynamic team that’s truly motivated to find out "What's next?".
Read more