The science behind Vitality - increasing life expectancy
Vitality is a behaviour change platform, which guides and incentivises people towards better health. Vitality combines insights from behavioural economics with insights from clinical science ... to reward members for taking steps to understand and improve their health.
There are 4 lifestyle diseases that account for 60% of deaths worldwide
Vitality encourages and rewards you for living a healthier lifestyle
Vitality helps you manage these 3 controllable lifestyle behaviours by encouraging you to:
The healthier you get, the more you get rewarded
Every time you take a step to understand or improve your health, like going for a preventive screening, buying healthy foods, and getting physically active, you can earn Vitality points and increase your Vitality status.
You'll enjoy a variety of rewards at each status level and the healthier you get, the higher your Vitality status.
Our Partners
We partner with some of the world's best brands, so you enjoy more rewards while improving your health.
...and many more
Vitality members live a longer, healthier more rewarding life
With over 25 years of experience, our research has shown that Vitality members live longer, healthier lives. Across all ages, our most engaged members have experienced lower health risk than non Vitality members as a result of the healthy behaviours they adopt through the programme. This leads to a significant increase in their life expectancies. A typical 40-year old member with a Gold or Diamond Vitality Health status has a life expectancy of 89 years, compared with 67 years for the insured population in South Africa.
Average life expectancy of the South African population
Based on the Science of Vitality research paper, March 2022.
Programmes
Choose the Vitality plan that works for you
Rewards are based on your engagement in your selected Vitality programme/s
Vitality Active
Save 75% on a gym membership at Virgin Active
Half-price movies at Ster-Kinekor.
Enjoy 20% back on HealthyFood with Pick n Pay and Woolworths.
Earn weekly rewards from coffees and smoothies to shopping and entertainment rewards for reaching your exercise goals with Vitality Active Rewards.
R129
Single member per month
Each Additional Adult
R79
Vitality Premium
75% saving at Virgin Active or Planet Fitness.
25% back on Healthyfood items at Pick n Pay or Woolworths.
25% back on personal care items at Clicks or Dis-Chem.
50% saving on fitness devices and Nike performance gear and apparel.
Up to 35% off your next holiday with the Vitality Travel Platform.
Half-price movies at Ster-Kinekor.
R359
Single member per month after 3 months
2 Members
R439
3 Members
R509
There are 4 lifestyle diseases that account for 60% of deaths
Vitality rewards you for getting healthier by controlling these 4 lifestyle behaviours:
Our Partners
We partner with the best brands to offer members a variety of ways to get fit and earn points at over 500 facilities.
...and many more
Choose the Vitality plan that works for you.
Rewards are based on your engagement in your selected Vitality programmes
Live well with
Vitality Premium
Requires a Discovery Health or Life policy
Get 3 months free