HealthyFood rewards are good for bellies and bank accounts
The link between good nutrition, good health and good finances is intuitive - but data from SpendTrend24 puts numbers to this knowledge! Learn how Discovery Bank makes healthy eating as good for your bank account as for your belly.
How much of your income is spent on food?
In the past year, local food prices went up by 12%. South Africans shelled out 8% more on groceries, with spending on dining out and takeout also rising by 8%.
This is according to the newly published research in SpendTrend24, which compares consumer spending in 14 global cities. The study reports that even though we are dining out more, about 70% of South Africans said they still cooked or baked a meal at home at least once a week.
This lines up with broader data that shows home cooking tends to be the more affordable choice in emerging markets, with over half of the food budget allocated to groceries. In South Africa, Cape Townians were found to spend the most on groceries, while Joburgers spent more than other local cities on eating out.
Discovery Bank clients get the best of nutrition and affordability
Interestingly, 37% of South Africans surveyed mentioned they'd be willing to pay extra for healthier food options.
Thankfully, you don't have to. When you use your Discovery Bank virtual credit card to shop at Pick n Pay or Woolworths, you can get up to 25% back in Ðiscovery Miles on a wide range of healthy foods, like vegetables, fresh fruit, wholegrains, lean protein, fat-free dairy products, legumes, healthy fats and oils . Plus, if you're a Vitality Health member, you can boost this to up to 75% back in Ðiscovery Miles for HealthyFood purchases.
Here's proof of how effective these benefits are:
Double Diamond members (who have Diamond status on both Vitality Money and Vitality Health) buy 1.7 times more healthy foods than Double Blue members.
Discovery Bank clients earned over R300 million back in Ðiscovery Miles on healthy grocery purchases
Interested in more comparative insights? Get the lowdown by reading the SpendTrend24 report here, and whet your appetite with these fun food facts!
How do clients like you spend on food?
Online carts get bigger!
Online grocery shopping is getting more popular, but when people buy groceries online, they tend to spend about 29% more
January is the healthiest month
Discovery Bank clients start their New Years' resolutions strong - with over a third of their baskets in January consisting of fruit and vegetables.
The Future of Banking. Now.
Read more SpendTrend24 insights about Discovery Bank rewards
- This article is meant only as information and should not be taken as financial advice. For tailored advice, please contact your financial adviser.
- Rewards are based on your engagement in Vitality programmes, Discovery products, and monthly qualifying card spend. Discovery Bank, Auth FSP. Limits, terms and conditions apply.