Secrets of start-up success


SA’s challenges are a breeding ground for innovative opportunities, says SweepSouth CEO Aisha Pandor. Hear about her journey from small idea to start-up sensation, and how she and her co-founder hubby address societal needs while running a thriving business.

In this podcast

Host: Fred Roed, CEO of Heavy Chef, an entrepreneur education platform

Aisha Pandor – Scientist and co-founder of SweepSouth

“Funny enough, as much as we invest in marketing, word of mouth is still the biggest driver of our new business… the only way you can continue to grow is by continuing to do a good job to your customers, and I think that’s how we ultimately define success. Do our customers absolutely love our product? Are they evangelists when it comes to speaking about it to their friends and family? As long as that’s the case, we’ll continue to be successful.”

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