Mini Me on board: Keeping your children safe while you drive
As a care-giver, guardian or parent, the safety of our children remains top priority, so let's look at three easy ways drivers can be proactive in caring for children in the car.
Whether our kids are in the car for a quick grocery run or on long holiday drives; life is a journey for cherishing the happy moments with loved ones. Simple safety measures can help keep your child safe while travelling and ensure many more happy adventures to come.
As a care-giver, guardian or parent, the safety of our children remains top priority, so let's look at ways we can prevent children from becoming a statistic.
Three easy ways drivers can be proactive in caring for children in the car
- Make sure your children are buckled up in safe, age appropriate and correctly installed car seats, before you hit the road, even if you are travelling a short distance. To make it easier to ensure that you use the correct car seat for your children, you can get up to 50% off car seat purchases from Toys R Us and Born Fabulous.
- Avoid distractions, like eating, using your cellphone and playing music loudly, while driving. However, it helps to keep the children safely entertained while in the vehicle (get used to nursery rhymes on repeat if you have younger ones).
- Ensure your car is in good driving condition with regular check-ups and annual servicing.
Discovery Insure is proud to partner with Wheel Well to keep children safe
The World Health Organization's guidance on avoiding road traffic injuries, is that correctly installed and used child restraints can improve safety for infants by about 70%, and for young children, up to 80%.
It is for this reason that Discovery Insure has partnered with Wheel Well, a non-government organization which, through its Car Seats for Kids campaign, provides car seats to families who cannot afford them.
WATCH: After a tragic accident with her young child, Peggie Mars has dedicated her life to advocating for children's safety on the roads.
If you have a car seat to spare or which your child has outgrown, consider donating it to Wheel Well to help another child in need.
Donate your pre-loved car seat by dropping it off at Wheel Well or at a Discovery Store in your area. You can also show your support by donating in cash to Wheel Well's newly launched Charidy initiative.
CEO of Discovery Insure, Anton Ossip says: "Discovery Insure's ongoing focus is on making South Africa's roads safer, aligned with Discovery's core purpose of making people healthier and enhancing and protecting their lives. We are proud to join forces with Wheel Well to continue our efforts to educate society to the harsh reality of the impact of motor vehicle accidents can have on children and families travelling in a car."