Win a signed copy of The Four Principles from Adrian to YOU

 

Calling all book-loving Vitality members! You could be 1 of 10 lucky winners of a literary-inspired gift, including a signed copy of The Four Principles by Adrian Gore, when you buy a copy on Takealot with your Ðiscovery Miles.

The Four Principles by Discovery Group founder and Chief Executive Adrian Gore is now available at Takealot. Buy your copy between 13 August and 10 September 2026 and use your Ðiscovery Miles for a chance to win 1 of 10 literary-inspired gifts. The prize? A collection of gifts to exercise your body and mind.

How to spend your Ðiscovery Miles on Takealot.com

  1. Complete your shopping on www.takealot.com
  2. At checkout, select Ðiscovery Miles to pay for purchases.
  3. Log in to the payment platform using your Discovery login details.

Pay in full or make a partial payment with your Ðiscovery Miles to enter the prize draw.

Terms and conditions apply.

About the author

Adrian Gore is the founder and Group Chief Executive of the Discovery Group, and the architect of the revolutionary Vitality Shared-value Model, which links better health outcomes to economic rewards and is taught as a case study at Harvard Business School and recognised by Fortune magazine as 'changing the world'. Now, in his groundbreaking book, The Four Principles, Gore reveals the science-backed strategies and business insights that propelled the Group's remarkable success, offering a powerful framework to empower your life and business.

About the book

The Four Principles isn't just theory. It's a proven and practical framework to overcome the mental miscoding holding you back. Discover how to:

  1. Identify and target the few high-leverage decisions that determine your life's entire trajectory.
  2. Choose optimism as the most rational path to seizing overlooked opportunities.
  3. Act with urgency to maximise the effectiveness of time.
  4. Set bold goals to unlock radical motivation and decisive action.

Gore's unique application of these principles, proven across a global organisation positively affecting millions of lives, offers a codified framework for entrepreneurs, leaders and anyone ready to seize overlooked opportunities and achieve truly extraordinary outcomes.

"Adrian lays out a framework that feels practical and optimistic and at times even uncomfortably true. It's not about being smarter or working harder. It's about seeing differently and realising that a few decisions, made well, can change everything."
Trevor Noah, comedian and author

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