Join Vitality today
Vitality is the world’s leading science-based behavioural-change programme that encourages and rewards you for living healthier, driving well and banking well.
Join Vitality to enjoy great rewards at these world-class partners
How Vitality is changing the world
With over 10 million Vitality members in 22 markets enjoying thousands of rewards, you can be part of the Vitality family and start your journey to a healthier you and a safer way of life.
Other Vitality products
Find the perfect Vitality product for you – all designed to reward you for living well.
Vitality Active encourages and rewards you as you get healthier. Including gym savings, discounted movies, weekly rewards and more, being healthier has never been more rewarding.
Upgrade to Vitality Purple to enjoy exclusive Vitality services and rewards