Vitality HealthyBaby updates for 2027

Everything you need to know to maximise your Vitality HealthyBaby rewards as we move into 2027.
If Vitality HealthyBaby items are already part of your regular shop, take note of these updates coming in 2027. They'll help make sure you keep getting maximum value every time you shop for the products you already love.
If you're not, what are you waiting for?
Activate your benefits nowCompleting Vitality health assessments to maximise rewards
- You must find out your Vitality Age and complete a Vitality Health Check to get up to 25% back on your HealthyBaby qualifying purchases. This update will now match how you are rewarded for HealthyFood and HealthyCare qualifying purchases.
- If you complete only one of the two assessments, you will continue to earn 10% back at both partners until both assessments have been completed.
- Be sure to complete both assessments every 12 months going forward to keep getting your maximum reward percentage applied to your HealthyBaby benefits!
Your Vitality health assessments are the key to retaining your rewards!
It's important to note that if you don't complete one or both assessments in a rolling 36-month period, you will not receive any HealthyBaby rewards until both your assessments are up to date!
Your reward percentage will be yours to earn
To help the whole family understand their health and take steps to improve it, we're updating how HealthyBaby works and aligning them to your HealthyFood and HealthyCare benefits.
In 2027, each person on your Vitality membership must complete both the Vitality Age assessment and the Vitality Health Check every 12 months to maximise their own reward percentage for HealthyBaby.
This includes the main member, spouse, and dependants aged 18 years and older. So, depending on the status of each person's Vitality health assessments:
- People on the same Vitality membership may have different reward percentages.
- Each member's reward percentage will apply to their respective qualifying transactions, in the order that they're received.
- Each member must meet the rewards qualifying rules as well as the minimum qualifying spend rules.
First received, first rewarded
Previously, we calculated HealthyBaby rewards based on the main member's purchases first, followed by the spouse and then dependants on the membership, in line with spend rule requirements.
However, the main member isn't always the one doing the shopping, and we believe everyone should be rewarded fairly for choosing healthy items.
We've already adjusted how we calculate your HealthyCare and HealthyFood rewards and, in 2027, we'll calculate your HealthyBaby rewards in the same way: based on when we receive qualifying transactions from our partners.
It doesn't matter who's shopping, at which partner they make the purchases, or whether it's in-store or online - the first transactions received will be rewarded first to the member who made those purchases.
In summary:
- The order in which qualifying transactions are received will determine who gets rewarded in your family. Current monthly spend limits will still apply.
- Each individual member will receive Ðiscovery Miles based on their individual qualifying purchases.
- The reward percentage that applies is based on whether the partner is the primary or secondary partner.
What you need to spend to earn rewards
In 2027, you'll earn HealthyBaby rewards when you spend a total of R200 or more each month on qualifying items. This applies to:
- Both single and family memberships
- At each of your HealthyBaby partners, which are calculated separately.
Be sure to use your partner loyalty cards linked to Vitality via your South African ID or passport number every time you shop so that we can receive your transactions and reward you for it.
Visit the Vitality product terms and conditions page for the latest updates on your HealthyBaby benefits.
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