How Vitality Travel is elevating the art of summer
Summer your way with Vitality Travel
Participating in a global trend, where high-end fashion brands take over hotel pools around the world, Vitality Travel puts a uniquely South African spin on things. The Summer Poolside Pop-up sets a new benchmark in the art of local summer indulgence, turning a few key hotel partners into vibrant South African inspired canvases.
At the heart of this creative venture is Sarah Barnes, an acclaimed local designer with a passion for capturing the unique beauty of South Africa. "My inspiration has always been my surrounds. There is so much beauty and much to be proud of here," says Barnes. "Designing a print for Vitality Travel was the perfect opportunity to celebrate travel by highlighting what our country has to offer, while drawing inspiration from premium examples abroad." "I wanted something quite fun and bold that felt playful, yet still worked as a coherent and sophisticated design," she explains. "I first made hand sketches of the print, which I then turned into digital illustrations to play with the layout, colour and scale. In this way, one can transform a large space as if it's one grand art installation."
Celeste Williams, Head of Vitality Marketing, emphasises the importance of collaborating with local talent on this project, saying,"Partnering with a proudly South African designer allows us to reflect shared aspirations in a way that resonates with our fans and fellow travellers. And while the aesthetics are certainly Insta-worthy, this campaign is about much more." "By showcasing the rich fusion of our country's natural beauty, its homegrown capability and its globally-competitive offering, we wanted our Summer Poolside Pop-ups to create both brand awareness and a sense of belonging," she continues. "We hope that guests will experience not just a poolside, but a quintessential Vitality Travel experience that captures the essence of an sumptuous South African summer."
The Vitality Summer Poolside Pop-up at participating hotels
South Africa's first five-star hotel, the award-winning Beverly Hills Hotel take centre stage on Umhlanga Rocks. Enjoy uninterrupted ocean views from every room, culinary excellence, and access to the iconic outdoor pool.
Experience grand hotel accommodation in the heart of Cape Town just moments from the V&A Waterfront, featuring classical architecture, high ceilings, soaring columns and an outdoor pool oasis.
Explore the luxurious resort in the heart of Bantry Bay, with panoramic mountain and ocean views, warm hospitality, soft comfort and a stunning infinity pool.
Plus, get up to 25% off Vitality holiday accommodation
And remember, you can get up to 25% off at a wide selection of hotels, resorts, and bed-and-breakfast partners through Vitality Travel. Log in to the Discovery Bank Online Banking website to get started:
- Browse Vitality holiday accommodation on our smart Vitality Travel map.
- Book your summer holiday with Vitality Travel.
- Begin your amazing adventure with confidence and peace of mind.
Learn more about the Vitality holiday accommodation benefit.