In this opinion piece by Adrian Gore, founder and Group Chief Executive of Discovery Limited, he argues that while South Africa faces many challenges, only a vision-based leadership that is both clear-sighted and hopeful will help us solve them.
I am known for repeatedly making the call for positive leadership to liberate our country’s incredible potential. What fascinates me is the criticism I receive for my naivety, given the challenges we face.
I am not discounting the fact we face real challenges. We do: GDP growth is at -0.7%; 50% of those aged 15 to 35 are jobless; we have a bloated public-sector wage bill and a hefty budget deficit to fill; and tragic inequality. My plea for positivity is not in spite of these challenges, but because of them – and it is rooted in cold, hard science.
Descendants of optimism
The optimism paradox – the gap between private hope and public despair – is an intriguing idiosyncrasy explained by behavioural economics. On the one hand is our belief that, in our personal lives, our future will be better than our past, known as the optimism bias.
According to recent research from the Nobel Prize-winning economist Angus Deaton, based on data collected on 1.7 million individuals across 166 countries from 2006 to 2016, individuals are unwaveringly hopeful – to the point of consistently but irrationally believing they will be better off five years from now.
The optimism bias can be explained by evolutionary biology. With our earliest ancestors facing threats posed by violence, disease, child birth and so on, the average lifespan was 21 to 35 years. To make any kind of progress in life, we needed to imagine a reality that was different, and one we believed was possible. We are, in essence, descendants of the optimists – the pessimists died off.
“We have a choice: a problem-centric leadership approach or a vision-based leadership approach, which is an antidote to declinism.”
Prone to declinism
Counter-intuitively, however, this private optimism is contrasted to a persistent and pervasive public pessimism, known as declinism – the belief that our world (or country) is on an irreversible downhill trajectory. Declinism too has its roots in evolutionary biology. Hunter gatherers were faced by constant environmental threats and were coded to seek out negative cues, a fundamental conditioning for survival.
Last year, the global market and opinion research organisation Ipsos MORI surveyed perceptions of 26 489 people across 28 countries as to how the world is changing. 62% of respondents believe the world is getting worse, fuelled by misperceptions of how the world has changed.
The degree of optimism about the future differed hugely by the level of people’s knowledge about global development – those that were most pessimistic about the future tended to have the least basic knowledge on how the world has changed for the better.
The difference between absolute and relative changes
The major flaw in much of the declinist narrative is the failure to distinguish between absolute and relative changes: relative decline is interpreted as absolute decline. Steven Pinker highlights these conclusively progressive trends in his latest book, Enlightenment Now.
Life expectancy is up from a world average of less than 30 years in the mid-18th century to over 70 years today; the threat of infectious disease has been greatly reduced; and around the world, children are going to school for longer and literacy is on the rise. The list goes on.
“Attitude drives fundamentals, not the other way around.”
South Africans are confidently wrong
The critical point is that as South Africans, we suffer this acutely. Not only are South Africans gloomy about how the world has changed and what the future holds; on a broad range of issues, South African survey respondents gave the least accurate guesses of where the figures on global and national development stood – out of all 28 countries. And while South Africans are not just impervious to the facts on progress, the study revealed they are confident in their erroneous perceptions.
Declinism could easily be excused as a peculiarity of cognition, except, it has real and dangerous consequences which impede our progress. Firstly, we don’t see our country’s progress. The fact is, South Africa, like the world, is a fundamentally better place as time progresses. Our GDP is 2.5 times the size it was in 1994 on a dollar basis; formal housing has increased by 131% from 1996 to 2016; new HIV infections are down 60% from 1999 to 2016; and the murder rate per 100 000 is down 50% from 1994 to 2017.
Our country is more relevant than we think
Our country is also larger and more relevant than we think. Our provinces square up against other countries in terms of GDP: Gauteng is bigger than Kenya and Ethiopia, and the Western Cape is almost the size of Ghana. Our economy is substantial: in terms of stocks traded in 2017 (USD bn), South Africa trumps the Middle East and North Africa region, Singapore and Norway; and holds 82% of the pension fund assets in Africa, 18 times that of its second ranked peer, Nigeria. This is in spite of Nigeria’s GDP being larger than our own and their population being 3.4 times larger than ours.
This is important structurally, these long-term savings are invested into government and corporate debt and company equity, driving growth. Our market also enables massive companies to be built. Discovery’s revenue footprint (including Discovery Health Medical Scheme) is more than half that of Mauritius; and both Standard Bank and FirstRand are bigger than all Nigerian banks combined on a tier 1 capital basis.
Our problems change and they’re not insoluble
Secondly, we see problems as insoluble anomalies, and our decline as inevitable. What blinds us from recognising our progress is our myopic obsession with the problem of the day. Pre-2005, the issue was HIV/AIDS. Then we experienced crime in the early 2000s; followed by xenophobia in 2008, and the Eskom power crisis and labour unrest thereafter.
In the past two years, Fees Must Fall, State Capture and land expropriation have occupied the public’s attention as the issues signalling our impending demise. It is precisely because these problems change, that they cannot be intractable. I’m not minimising these problems, they are tragic and need to be solved. I’m making the point that we have the ability to gain traction on these issues, albeit at times in a messy way.
The effect of the above is that we start perceiving our country and its economy as risky; and we avoid investing, when the opposite should be the case.
Why we should be investing in SA
South Africa has a relatively stable economy, as seen by its GDP growth, which is the lowest in volatility when compared against BRIC peers over 1994 to 2017. This suggests that we misprice risk and miss opportunities. Although the Rand is one of the most volatile currencies among the same peer set, over the same period, if we consider the country as a ‘company’, we can then use GDP as a proxy for the ‘revenue’ of the country, and the currency exchange rate as an indicator for the ‘share price’.
If we then take the standard deviation of our currency over the standard deviation of our GDP, South Africa has the consistently highest ratio over time relative to the above cohort. This suggests a profound gap between perceived risk and real risk. Our country has remarkable potential, but we need to deliver economic growth – vital to addressing our serious challenges of unemployment, poverty and inequality – and to delivering real improvements to quality of life.
The antidote: vision-based leadership
Looking back, had South Africa mirrored the rate of global or emerging market GDP growth, we could have been 17% or 38% bigger (respectively). The Bureau for Economic Research puts the cost of the last ten years at R500 billion, and the opportunity cost at 2.5 million additional jobs. Our rudimentary calculations show this could have had the dramatic effect of halving poverty.
We have a choice: a problem-centric leadership approach as per the above, which perpetuates declinism; or a vision-based leadership approach, which is an antidote to declinism.
The latter involves acknowledging our country’s progress and creating hope; seeing our problems as real, but soluble, seeking out positive cues alongside negative ones when reading our environment; and recognising the potential of our economy and investing in it. This is how change happens. Attitude drives fundamentals, not the other way around.
Business leaders, economists and world leaders gathered at the 2018 Discovery Leadership Summit and shared their views on the role of leadership in society. Economic growth, the subject of innovation and behavioural economics were high on the agenda.
Discovery CEO, Adrian Gore, looks back to the start of the Discovery journey and the evolution to where we are today – a business which has been able to align our core purpose of making people healthier, enhancing and protecting lives with our commercial interests.