Time to take stock with Bruce Whitfield


Discovery Invest is proud to partner with eNCA to present Taking Stock with Bruce Whitfield.

Taking Stock is a weekly in-depth interview programme, which will tackle a variety of current affairs topics including business, finance and economic environments. Bruce will engage with influential minds in business, policymakers and trailblazers about what informs their decision-making and how they see their roles in tackling the country’s economic challenges in their respective domains.

Here’s a summary on the broadcast details and elements:

Channel:                             eNCA (DStv channel 403)

Headline partner:             Discovery Invest

Anchor:                              Bruce Whitfield

Frequency:                        Every Wednesday at 17:30

Repeat shows:                  Thursdays @ 13:30, Saturdays @ 13:00 and Sundays @ 21:30

Duration:                           13 weeks (total of 48 exposures including repeats)

Show commences:           4th Oct – 27th Dec 2017

Elements:                          10” Opening Billboard

                                           10” Closing Billboard

                                           4 x 5” Stings

                                           30” classical adverts

                                           15” Squeezeback

                                           Online – banners, pre-rolls, page takeovers, etc.

Why eNCA

Last 7 day audience

3 million +

Most watched DStv news channel             

58% Market Share (Weekdays)

Most  watched DStv channel             

Adults 15+ 6am – 10am

Most watched DStv channel                

6 - 10am & 4-  6pm (LSM 8 – 10)

2nd most watched DStv channel                     

Adults 15+ (LSM 8-10)

4th most watched  DStv channel                    

Adults 15+


Discovery’s ethos is centered on stimulating minds by providing South Africa access to leading thinkers and experts to promote positive behavioural change. Discovery Invest’s partnership of this show is a manifestation of this ethos to educate the public on financial matters, with the aim of promoting and encouraging a savings culture as a requisite for long term personal and national financial stability.

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